# Who to email and first lines

> How Outscope finds who to email: the roles you choose, tried in order, one verified work email per credit, and a first line from their posting.

Canonical: https://outscope.co/docs/who-to-email
Last updated: 2026-11-09

For any company on your list, Outscope finds one person in the roles you choose, with a verified work email. A verified email uses 1 credit; a search that finds nobody uses none.

## The roles to try

Each campaign has up to 5 roles to look for, in order: for example Sales, then Marketing, then Founder or CEO. A search tries them one after another and stops at the first person it can verify. Set them in the campaign's Settings tab, under **Who to email**, or with **Change** under the button in the company panel.

The roles you can choose: Founder or CEO, Sales, Marketing, Engineering, IT, Finance, People and HR, Operations, Logistics and Purchasing.

## Finding someone

![Who to email in the company panel: the Find who to email button, 1 credit if found, and the roles it tries, Sales, then Marketing, then Founder or CEO](https://outscope.co/docs/who-to-email.webp)

1. Open a company and press **Find who to email** in its panel. A live dot shows while it searches; it usually takes seconds.
2. The person shows with their title and address, and a button to copy it.
3. **Find someone else** searches again, for another person.

If nobody can be verified in those roles, the panel says so and no credit is used. If a search doesn't go through, the credit comes back and you can try again later.

Everyone you find, from every campaign, is also on the **People** page in the sidebar: search by name, email or company, copy an address or a first line, or export everyone as one CSV.

## What it costs

- A verified email uses 1 credit.
- Nobody found, or a search that fails, uses nothing.
- Credits come with a plan each month, and packs are there if you run out. See [plans and credits](https://outscope.co/docs/plans-and-credits).

Finding people comes with a plan. Without one, the panel says what it would cost.

## A first line

Once someone is found, we write one opening sentence for them from the company's strongest line, the one marked in the panel. It's checked in code before you see it: one sentence, no greeting, no praise, no exclamation marks. It shows under the person with a copy button, in the People tab, and in exports as `first_line`.

## People who said no, and the EU

- Every search, list and export is checked against a do-not-contact list first: everyone who removed their details at [outscope.co/remove](https://outscope.co/remove), and your workspace's own list in Settings (addresses or whole domains, such as your customers).
- Someone who removes their details later shows as "Removed at the person's request", and their address is gone.
- Companies in the EU are flagged, because the rules for emailing people there are stricter. Whether and how to email them is your call, and your outreach has to follow the law where you send it.

Only work addresses of people in their professional role are shown. Phone numbers aren't offered.